Reselling guide · updated for 2026
How to sell clothes online
Not another generic list. This guide breaks down real platform fees, what actually sells where, and how to go from a wardrobe cleanout to a real side income.
On this page
- eBay active buyers (June 2026)
- 136M
- Depop active buyers (Dec 2025)
- 7M
- Vinted seller fee
- 0%
- per Vintefy listing photo
- ~30 sec
The reality of selling clothes online
Selling clothes online is not passive income. It takes work: photographing, listing, pricing, packaging, shipping, dealing with messages. But it can absolutely be worth it.
Most people own far more clothes than they wear regularly. Pieces you haven’t touched in months are worth more to someone else than to you, and they lose value the longer they sit.
Earn money
Your unused clothes could fund a holiday, pay bills, or seed a side business.
Sustainability
Every piece you resell is one less new garment someone has to buy, and one less item heading for landfill.
Build a business
Many full-time resellers started with their own wardrobe. Low barrier, high potential.
Where to sell: platform comparison
The full breakdown with real fees, platform by platform.
| Platform | Seller fee | Best for | Audience |
|---|---|---|---|
| Vinted | 0% | Everyday fashion, basics, fast-fashion | Budget buyers, all ages; 26 markets (Europe, UK, US, Australia) |
| Depop | 0% + processing (≈3.3% + $0.45) | Vintage, Y2K, streetwear, unique pieces | Young and Gen Z-heavy, UK and US mainly |
| eBay | 13.6% + $0.40 per order (US); 0% for UK private sellers (all categories except motors) | Branded, rare, vintage, high-value | Global (190+ markets), 136M active buyers |
| Vestiaire Collective | 12% + 3% processing (US: flat $10 under $83) | Designer, luxury, authenticated items | Luxury shoppers, Europe and US |
| Poshmark | 20% from $15; $2.95 under $15 | Mid-range brands, women’s fashion | Fashion-conscious shoppers, US and Canada |
| Facebook Marketplace | 0% on local pickup; 10% on shipped orders (US) | Bulk lots, casual items, fast local sales | Local bargain hunters in your area |
Vinted
Everyday fashion · best for most people starting out- 0% seller fee
No seller fees is a huge deal. Sell a jacket for $50, keep $50. On Depop you keep about $47.90 after payment processing. On eBay US, about $42.80. For casual sellers, this is the obvious starting point. Downside: buyers expect low prices and negotiate aggressively.
Pro tip
Use Vintefy to generate professional photos. Better photos get more buyers to open your listings. Read more about Vinted AI photos.
- Best for
- Everyday fashion, basics, fast-fashion
- Audience
- Budget buyers, all ages; 26 markets across Europe, the UK, the US and Australia
Depop
Best for trendy and vintage items- No selling fee in the US/UK (payment processing ≈3.3% + $0.45)
Depop buyers pay significantly more than budget platform buyers for the right items. It works like Instagram: aesthetics matter, on-body photos perform best, and building a following drives repeat sales.
Pro tip
On-body photos perform best. Use Vintefy Clone mode to show your item on a model. Read our full Depop guide.
- Best for
- Vintage, Y2K, streetwear, unique pieces
- Audience
- Young and Gen Z-heavy, UK and US mainly
eBay
Best for branded and high-value pieces- 13.6% + $0.40 per order (US); no final value fee for UK private sellers
eBay has the largest audience and the most sophisticated search system. If you are selling a rare vintage jacket or a specific Nike colourway, eBay is where the serious buyers are. The auction format can drive prices up on rare items.
Pro tip
eBay rewards professional-looking listings with better search placement. Use Vintefy Studio mode for clean product photos. Read our full eBay guide.
- Best for
- Branded, rare, vintage, high-value
- Audience
- Global (190+ markets), 136M active buyers (June 2026)
Vestiaire Collective
Best for designer and luxury items- 12% selling fee + 3% payment processing (US: flat $10 under $83)
Authentication service makes buyers confident paying premium prices. If you have Chanel, Louis Vuitton, Gucci or similar, this is the place. The 12% fee is reasonable on expensive pieces, but the flat minimum charge makes cheap items poor value here.
Pro tip
Show details, hardware, and serial numbers clearly. Buyers want proof of authenticity.
- Best for
- Designer, luxury, authenticated items
- Audience
- Luxury shoppers, Europe and US
Poshmark
Social selling for fashion lovers- 20% from $15; flat $2.95 under $15 (US)
The 20% fee is steep, but Poshmark has a built-in social element (sharing, parties) that drives engagement. Popular for Anthropologie, Free People, and Lululemon.
Pro tip
Share your listings multiple times per day. Activity directly impacts your visibility on Poshmark.
- Best for
- Mid-range brands, women’s fashion
- Audience
- Fashion-conscious shoppers, US and Canada
Facebook Marketplace
Fast local sales, no hassle- No fee on local pickup; 10% on shipped orders (US, min $0.80)
No fees and no shipping hassle for local pickup sales (shipped orders carry a 10% selling fee in the US). Downside: lower prices, more no-shows. Best for items not worth shipping or for bundling multiple items at once.
Pro tip
Even on Marketplace, professional photos stand out dramatically. Most sellers post terrible photos.
- Best for
- Bulk lots, casual items, fast local sales
- Audience
- Local bargain hunters in your area
Earnings calculator
See how much you could earn selling your clothes.
0% fee platform
$500
You keep everything
Depop (≈3.3% + $0.45)
$475
-$26 in fees
eBay (13.6% + $0.40)
$424
-$76 in fees
How to price your clothes
Check sold prices, not listed prices
On eBay, filter by "Sold items." On resale platforms, filter by completed/sold listings. What people actually paid is what matters.
Factor in the platform fee
Want $30 on Depop? Price at about $32 to cover payment processing. On eBay (US), about $35. On 0% fee platforms, $30 is $30. Always calculate backwards from your desired profit.
Leave room for negotiation
Buyers will offer 10 to 20% below your price. If you want $20, list at $23 to $24. Price slightly above your minimum.
Brand matters more than condition
A used Carhartt hoodie sells for more than a brand-new Primark hoodie. Brand recognition drives price. Always include the brand name.
Photos are everything
The same item with a bad photo and a good photo can get a very different number of views. On every platform, your photo is the thumbnail buyers see in search. If it does not stand out, nobody clicks.
Natural light
Shoot near a window. Avoid flash at all costs.
Clean background
White wall, bedsheet, or let AI handle it.
Multiple angles
Front, back, label, close-ups. 4 to 6 photos min.
More detail in our photo tips guide.
From wardrobe to sold
- 1
Sort and prep
Pull out everything you have not worn in 6+ months. Wash, iron, lint-roll. Check for stains, holes, missing buttons. Items in “good” condition sell for noticeably more than “fair” ones.
- 2
Photograph everything
Batch your photography. Set up near a window and shoot all items in one go. Or use Vintefy to generate professional photos from a single phone snap in seconds.
- 3
List on the right platform(s)
Everyday items on Vinted. Trendy/vintage on Depop. Branded/high-value on eBay. Ideally 2 to 3 platforms at once for max exposure.
- 4
Price it right, respond fast
Check sold prices for similar items. Price slightly above your minimum. Respond quickly to messages. Fast responses boost your algorithm visibility.
- 5
Ship fast, get reviews
Ship within 24 hours. Package neatly. A thank-you note goes a long way. Good reviews lead to more sales. Virtuous cycle.
Scaling up: where to find stock
Charity shops and thrift stores
A $3 Carhartt hoodie can sell for $25 to $40 on Vinted or Depop. Learn which brands sell well on each platform.
Car boot sales and flea markets
Bulk buying at rock-bottom prices. Arrive early for the best picks. Bring cash and negotiate.
Wholesale lots
Bundles of used clothing sold by weight. How high-volume resellers operate. Thinner margins, higher volume.
Friends and family
Offer to sell for them and split the profit, or buy outright at a low price. Everyone has stuff they want gone.