Brand guide
How to sell Lacoste on Vinted
Lacoste polos sell steadily on Vinted, and vintage pieces sell for more. Real sale prices, what to source, what to photograph, and how to title a polo so buyers find it.
Share of listings created with Vintefy
- Tops72%
- Trousers17%
- Jackets & coats11%
Median AI-suggested price range: €35 to €55.
Source: Vintefy listings, Mar–Oct 2026
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The short answer
Lacoste sells for an average of €28.90 on Vinted with a median of 12 days to sell, based on Vinkit's analysis of confirmed sales. Polos are the core: 72% of Lacoste listings created with Vintefy are tops. The L.12.12 polo, vintage "Chemise Lacoste" and "Made in France" pieces, and track jackets do best. Lacoste is widely copied, so show the crocodile logo, the neck and care labels and the stitching up close.
- median AI-suggested range (Vintefy, n=47)
- €35–€55
- avg confirmed sale, Lacoste (Vinkit)
- €28.90
- median time to sell, Lacoste (Vinkit)
- 12 days
- Lacoste listings created with Vintefy
- 47
Vintefy figures: AI-suggested listing price ranges across 47 Lacoste listings created with Vintefy (Mar–Oct 2026). Suggested asking prices, not sale prices. Vinkit figures: Vinkit analysis of 1.1M confirmed sales by its users in France, October 2024 to May 2026, as cited on what sells best on Vinted.
What does Lacoste sell for on Vinted?
Confirmed sales put Lacoste among the pricier men's brands on Vinted, but it sells slower than Carhartt or Nike. Polos are plentiful, so condition and colour decide which ones move.
Shorter bar = faster sale
- Lacoste (€28.90 avg)12 days
- Nike (€18.40 avg)9 days
- adidas (€17.20 avg)10 days
- Carhartt (€35.60 avg)5 days
- Levi's (€22.80 avg)11 days
Source: Vinkit analysis of 1.1M confirmed sales by its users in France, October 2024 to May 2026
| Measure | Low end | High end |
|---|---|---|
| Median of suggested ranges | €35 | €55 |
| Lower quartile / upper quartile | €25 | €65 |
| All brands, for comparison | €15 | €30 |
Lacoste is the number 7 most frequently listed brand among Vintefy users. 100% of these listings were graded Very good. By category: tops 72%, trousers 17% and jackets & coats 11%.
What sells best from Lacoste?
Most Lacoste on Vinted is the classic polo. The pieces that earn more are older, rarer or more distinctive.
L.12.12 polo
The original: L for Lacoste, 1 for the petit piqué cotton, 2 for short sleeves, 12 for the prototype number. Use "L.12.12" in the title.
Vintage Chemise Lacoste
Older pieces with the "Chemise Lacoste" label interest collectors. Check sold listings for your exact piece before pricing.
Track jackets and zip tops
Rarer than polos, so worth listing carefully and pricing against sold listings for the same piece.
Striped and long-sleeve polos
Distinctive colourways beat plain basics. Vintage knitwear like V-neck tennis jumpers is worth researching before pricing.
How to prove your Lacoste is authentic
Lacoste is widely copied. Rather than relying on any single "tell", photograph the details below so buyers can judge for themselves; they can always ask for more photos. Vinted's authenticity policy lets it ask for proof on brands often targeted by counterfeiters, such as receipts, tags and care labels, logos and stitching, and listings without proof can be hidden.
How to price Lacoste on Vinted
Start from condition, then check live comparables. The table applies the condition anchor from our Vinted pricing strategy (new with tags 60 to 80% of retail, very good 40 to 60%, good 25 to 40%, fair 15 to 25%) to the Lacoste data above.
| Condition | Anchor (% of retail) | Starting point for Lacoste |
|---|---|---|
| New with tags | 60 to 80% | €49 to €77 |
| Very good | 40 to 60% | €35 to €55 |
| Good | 25 to 40% | €23 to €36 |
| Fair | 15 to 25% | €14 to €22 |
Two numbers to reconcile. Buyers paid €28.90 on average in confirmed sales, while Vintefy's AI suggested €35 to €55 for the Lacoste pieces our sellers listed, all graded Very good. The gap is the difference between asking and selling, and between a mix of everyday polos and better pieces. For a standard polo in very good condition, list around €29 to €35 and expect offers; go higher for vintage, Made in France, jackets and collaborations.
Leave room for offers: if the least you will accept is €35, list at €39 to €42 so a 10 to 20% offer still lands on your floor. Price just under filter thresholds (19, 29, 49) to stay in more buyers' searches.
Best keywords for Lacoste listing titles
Lacoste buyers search by model, era and size number as much as by "polo".
- L.12.12, petit piqué, Classic Fit, Slim Fit: the model and fit
- Chemise Lacoste, Izod Lacoste, Made in France, vintage: era and origin
- striped polo, long sleeve, track jacket, zip: the item
- Size as both: "size 4 (M)" so number and letter searches both find it
Photo tips for Lacoste listings
A Lacoste listing lives or dies on the close-ups.
- Main photo: polo worn or flat, collar laid neatly, colour accurate.
- Crocodile logo close-up in sharp focus.
- Neck label with the size, and the inside care label.
- Buttons and placket, plus any fading on the collar and cuffs.
Among Lacoste listings created with Vintefy, sellers chose Clone mode (worn by a model) for 83% and Studio mode (clean background) for 17%. That is the highest model-photo share of any brand on this list: a polo worn on a body shows the fit better than flat.
More Lacoste selling resources
- Tops listing examples: real Vinted listings created with Vintefy, with titles, descriptions and price ranges.
- Trousers listing examples: real Vinted listings created with Vintefy, with titles, descriptions and price ranges.
- Jackets & coats listing examples: real Vinted listings created with Vintefy, with titles, descriptions and price ranges.
- What sells best on Vinted: the full Vinkit brand tables by category.
- Vinted pricing strategy: condition anchor, offer buffer and bundle pricing in detail.
- How to sell Ralph Lauren on Vinted: polos, cable knits and Polo Bear: pricing from 219 listings, label checks and keywords.
- How to sell Fred Perry on Vinted: m12 twin-tipped polos and track jackets: pricing from 19 listings and what to photograph.
- How to sell Tommy Hilfiger on Vinted: 90s flag logos, sailing jackets and Tommy Jeans: pricing from 45 listings and what to photograph.
Independent guide. Not affiliated with or endorsed by Vinted or Lacoste. Brand names are trademarks of their owners.
Selling Lacoste on Vinted: your questions
How much does Lacoste sell for on Vinted?
Lacoste sells for an average of 28.90 euros with a median of 12 days to sell, according to Vinkit analysis of confirmed Vinted sales (October 2024 to May 2026). Vintefy suggested 35 to 55 euros as the median asking range across 47 Lacoste listings, all in very good condition.
How do I show my Lacoste polo is genuine?
Photograph the brand label with the size, the care label, the crocodile logo up close, the stitching and any style code or tag, and keep the receipt if you have it. Buyers can ask for more photos, and Vinted can ask for proof on brands often targeted by counterfeiters. If you are unsure an item is genuine, do not list it.
What do Lacoste size numbers mean?
Lacoste labels show a number instead of a letter: 2 is XS, 3 is S, 4 is M, 5 is L, 6 is XL and 7 is XXL. Put both in your title, for example "size 4 (M)", so buyers searching either way find it.
Is vintage Lacoste worth more?
Often, yes. Older "Chemise Lacoste" pieces, track jackets and collaborations interest collectors more than everyday polos. Research sold listings for your exact piece before pricing it.